Why subscribe?
You keep hearing that AI changes everything. You also keep hearing to be careful. Both are true, and neither tells you what to actually do.
That gap is why I write this.
I’m Steve Smith. I train attorneys and advise firm leaders on putting AI to work without breaking anything that matters. Three times a week, I send the operator’s view. What’s real, what’s hype, what it costs, and what to do on Monday morning.
No breathless predictions. No engineering lectures. Just clear thinking from someone who’s run the P&L and trained the room.
What you’ll get
At least three editions a week, usually before sunrise. Each one takes a piece of the AI shift and makes it useful: strategy, governance, pricing, and the economics of running a firm in this market. Real examples. Real numbers. The occasional strong opinion you’re free to disagree with.
When the rules change, I read the fine print so you don’t have to. When a tool is overhyped, I’ll say so.
Who this is for
Managing partners. Practice group leaders. Executives at professional services firms. Anyone responsible for revenue, risk, or operations who has to make smart AI decisions without a computer science degree.
If that’s you, welcome.
Who’s behind this
I’m the founder and CEO of Intelligence by Intent, an AI advisory and training practice built for law firms and professional services organizations. I’ve trained more than 3,000 attorneys across 100+ firms and bar associations, and I deliver CLE-accredited keynotes at legal conferences around the country.
Before this, I spent 25 years in the C-suite as a CEO, CFO, and SVP, at companies including IBM, 8x8, and TSIA. Wharton MBA. I’m also writing two books: one on building the revenue engine in the AI era, and one on how firms should price AI-assisted work.
